Exclusive
Web Development

Doing Business Online Using Microsoft bCentral
(Microsoft Training Course: 1933) - 3 days - £1700 exc VAT



> Target Audience
THIS COURSE HAS NOW RETIRED. PLEASE SEE THE SUPPLEMENTARY INFORMATION FOR DETAILS OF ALTERNATIVE COURSES.
The goal of this course is to provide students with the skills necessary to create, customize, and promote e-commerce Web sites for small and medium-sized businesses by using the services and tools in the Microsoft bCentral portal. It is intended for people who want to create base-level Web sites, add e-commerce features, and then promote the sites.
> Course outline
  1. Introduction to E-Commerce Sites
  2. Creating and Customizing E-Commerce Web Sites
  3. Building an E-Commerce Web Site
  4. Customizing Web Pages Using Microsoft FrontPage 2000
  5. Promoting Your Web Site
  6. Advertising Your E-Commerce Web Site
  7. Managing Mailing Lists
  8. Setting Up Affiliate Programs
  9. Checking Web Site Ranking
  10. Summing It All Up

Supplementary InformationThis course has now retired and is no longer available. We suggest you look at Course [[{http://www.F1Comp.Co.UK/computer_training/Microsoft_Training_Courses/Web Development/2729.aspx}2729: Building Microsoft Commerce Server 2002 Solutions]].
Module 1: Introduction to E-Commerce Sites
  • E-Commerce with Microsoft bCentral
  • Services in Microsoft bCentral
  • Components of E-Commerce Web Sites
  • Methods of Implementing Security on bCentral Web Sites
Skills
  • Describe the importance of bCentral in developing an e-commerce Web site.
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Module 2: Creating and Customizing E-Commerce Web Sites
  • Benefits of Using Site Manager
  • Signing Up for Site Manager
  • Creating the Home Page of a Web Site
  • Specifying the Type of Business
  • Customizing the Home Page
Skills
  • Signing up for Site Manager.
  • Creating the home page of a typical e-commerce Web site by using Site Manager.
  • Specifying the type of business by using Site Manager.
  • Selecting a theme for your site by using Site Manager.
  • Customizing your site home page by using Site Manager.
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Module 3: Building an E-Commerce Web Site
  • Adding Web Pages to the Web Site
  • Adding E-Commerce Functionality
Skills
  • Adding a category page to the Web site.
  • Adding a content page to the site.
  • Adding a shopping cart to the site.
  • Defining payment, shipping, and tax rules.
  • Processing orders online.
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Module 4: Customizing Web Pages Using Microsoft FrontPage 2000
  • An Introduction to Microsoft FrontPage 2000
  • Opening a Web Site in Microsoft FrontPage 2000
  • Customizing a Web Site Using Microsoft FrontPage 2000
  • Saving a Web Site Locally
  • Publishing a Local Copy of a Web Site in Site Manager
Skills
  • Opening a Web site in FrontPage 2000.
  • Customizing the theme and borders of your Web site by using FrontPage 2000.
  • Adding images, marquee text, tables, hyperlinks, and lists by using FrontPage 2000.
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Module 5: Promoting Your Web Site
  • Making Your Web Site Accessible
  • Signing Up for Traffic Builder
  • Using SubmitIt! to Submit Your E-Commerce Web Site
Skills
  • Signing up for bCentral Traffic Builder.
  • Submitting an e-commerce Web site to multiple search engines and directories.
  • Obtaining status reports on submitted sites.
  • Verifying submission of the Web site to search engines.
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Module 6: Advertising Your E-Commerce Web Site
  • Advertising Web Sites
  • The Banner Network Service: An Introduction
  • Using Banner Network to Advertise Your Web Site
Skills
  • Signing up for the Banner Network service.
  • Categorizing the content of your Web site.
  • Inserting LinkExchange HTML code to place banners.
  • Submitting a banner to Banner Network.
  • Targeting your banner at appropriate Web sites.
  • Blocking banners from specific categories of Web sites.
  • Viewing statistics on the number of user visits to a Web site.
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Module 7: Managing Mailing Lists
  • Introducing the ListBot Service
  • Types of Lists
  • Creating a List in ListBot
  • Managing Lists
  • Managing List Members
  • Managing Messages
  • Viewing Reports on Lists Created in ListBot
Skills
  • Signing up for the ListBot service.
  • Creating a ListBot list.
  • Managing lists.
  • Managing list members.
  • Managing messages.
  • Viewing and interpreting reports generated by ListBot.
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Module 8: Setting Up Affiliate Programs
  • An Introduction to Affiliate Programs
  • Terms Associated with Affiliate Programs
  • Using Microsoft bCentral Services as an Affiliate Partner
  • Using Microsoft bCentral Services as an Advertiser
  • Creating an Affiliate Program
  • Managing an Affiliate Program
  • Viewing and Interpreting Reports Generated by ClickTrade
Skills
  • Signing up as an affiliate partner by using the ClickTrade Advertiser service.
  • Joining an affiliate program by using ClickTrade.
  • Creating and managing an affiliate program.
  • Viewing and interpreting reports generated by ClickTrade.
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Module 9: Checking Web Site Ranking
  • Introducing the PositionAgent Service
  • Using the PositionAgent Service to Check Web Site Ranking
  • Interpreting Reports Generated from Search Engines
Skills
  • Checking the ranking of Web sites by using the PositionAgent service.
  • Interpreting the reports generated by PositionAgent.
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Module 10: Summing It All Up
  • Planning an E-Commerce Web Site
  • Sequence of Use of bCentral Services
  • Site Creation Phase
  • Site Promotion Tips
Skills
  • Describe some of the best practices for creating an e-commerce Web site.
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> Pre-Requisites
Before attending this course, students must have the following pre-requisites:
  • Familiarity with the use of Microsoft Windows applications and Internet browsers.
  • Experience in creating simple Web pages by using FrontPage 2000.
> Purpose
At the end of the course, students will be able to describe the features and components of an e-commerce Web site; create a base-level e-commerce Web site by using the site creation services of Microsoft bCentral; customize the site by using Microsoft FrontPage 2000; promote the site by using the site-promotion tools provided by Microsoft bCentral; measure the popularity of the site.
> Supplementary Information
This course has now retired and is no longer available. We suggest you look at Course [[{http://www.F1Comp.Co.UK/computer_training/Microsoft_Training_Courses/Web Development/2729.aspx}2729: Building Microsoft Commerce Server 2002 Solutions]].