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The Real Story behind Microsoft Dynamics CRM

Microsoft Dynamics CRM initially was not designed to be a Sales, Marketing and Service package but was rather as a development platform.

It started out as product called iCommunicate which was purchased by Microsoft in 2001.

To demonstrate the capability of it as a development platform, a sample application for customer relationship management was developed.

This 'sample application' was quickly identified as potentially able to fulfil the core needs of both Microsoft themselves and customers who were well aware of the significant limitations of competing CRM products in the marketplace.

Microsoft Dynamics CRM was born.....

More information to follow soon.

More information about Microsoft Dynamics CRM 2011 can be found via F1's CRM main page.